About Sif Holdings

Hi, I’m the founder of Sif Holdings, and I carry a dream that feels more like a memory — a memory of a time when companies weren’t just startups or unicorns, but storytellers, world-builders, and legacy-makers.

Growing up in the 90s, we didn’t know who the founders were. We didn’t follow quarterly earnings. But we felt something. We felt the magic of Pixar’s first animation, the wonder of a Disney film, the thrill of our first mission in a Rockstar game. These weren’t just products — they were experiences that etched themselves into our lives.

Sif Holdings is my way of building that kind of magic again.

We're not just creating businesses — we’re crafting modern-day classics. Whether it's in investments, consumer brands, dry cleaning, or financial services, everything we touch is shaped by a love for excellence, a respect for time, and a desire to build something that outlives us.

We're building companies that feel like home. Brands that grow up with you. Experiences that someday, your kids will talk about the way we talk about those 90s legends.

This isn’t just business. This is legacy in the making.